social media statistics

The Social Media Revolution
An interesting look into international social media in 2011



  • Facebook has over 600 million users, each of whom logged more than 300 minutes on the site in March 2011
  • Linkedin has over 100 million users who spent just over 30 minutes each on the site in March 2011
  • $50 billion — the contribution from the internet to the Australian economy in 2010 (19.6% on Youtube, 1.1% on Twitter and 0.4% on Linkedin)
  • Google+ has now topped 10 million users and Google's second quarter profit is up 36% to $2.51 billion
  • 64.2% of web social media is occurring on Facebook

online business statistics
  • There are now 10 million Australians who are registered online users
  • In the 12 months to 31 December 2010 there was $27b spent in online sales
  • Online sales have increased by 38% in the last 12 months
  • 11 categories of items are growing at double figures
  • Only 21% of Australian businesses take orders online
  • 4 in 10 Australian businesses have an online presence
  • 25% of Australians are using mobile devices to transact online
  • 85% of people shop online to save money 65% of people shop online to compare prices
  • 64% of people buy items that are not available in stores
  • 54% of people buy online to save time
  • 44% of online retail purchases in Australia in 2011 are going offshore, in 2010 this figure was 40%
  • Online retail sales are expected to reach $21.7 billion by 2015 — source: Frost & Sullivan
  • 190,000 people in Australia directly employed in occupations related to the internet – Source: Deloitte Access Economic
  • Australians will spend an average of $600 each online in 2011 compared with $536 in 2010
  • 27 billion — productivity increases to business and Government in 2010 as a result of the internet — Source: Deloitte Access Economics
  • It is forecasted that by 2015 1 in 4 Australians will own a tablet computer, equating to 5.5 million devices
  • $53 billion — benefits to households in the form of convenience, time savings and access to goods and services and recreation.
  • There are now 51 Australian group buying sites.
  • This market has grown 72% in the June 2011 Quarter to $123.9m
  • 80,000 — the number of additional internet jobs created by 2016


 
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